Lessons I learned From Seth Godin #4: Status roles and tension
nathanonn.substack.com
Tension is always necessary for marketing because tension helps people make changes, and making changes is what marketing all about. Without tension, people won't change their behavior to the point where they will act on your message. People change when they recognize a problem, and when they feel personally responsible for it.
Lessons I learned From Seth Godin #4: Status roles and tension
Lessons I learned From Seth Godin #4: Status…
Lessons I learned From Seth Godin #4: Status roles and tension
Tension is always necessary for marketing because tension helps people make changes, and making changes is what marketing all about. Without tension, people won't change their behavior to the point where they will act on your message. People change when they recognize a problem, and when they feel personally responsible for it.